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I’m a Product and Product Design leader at Amazon with a passion for facilitating people and teams to do their best work.

 

A Little About Me

I’m a systems-minded design executive who bridges product, engineering, and design to simplify complexity at scale.

Over the past decade, I’ve led global design and research teams across Amazon, Rakuten, Nordstrom, and other category-defining companies—building mechanisms that accelerate alignment, reduce waste, and deliver measurable outcomes that move the business forward.

My leadership philosophy is simple: design is a system, not a silo. I focus on building teams and processes that connect customer needs to business impact. Whether inventing new products from a bar-napkin sketch or modernizing operations for global organizations, I help teams deliver results faster, smarter, and with more clarity.

Specialties:
Design Strategy | UX Leadership | Design Systems | Research Ops | Product Development | Customer Experience | Org Design | Executive Stakeholder Management | AI + Automation

 

Where I Thrive

  • Team Leadership; Coaching

  • Mentoring Product and Design

  • Research

  • Analytics and Data

  • Continuous Discovery

  • Product Development

  • Frameworks and Process

  • Tooling

  • Experience Design; Interaction

  • Mobile and Responsive Design

  • Prototyping

  • UI and Visual Design

  • Design Systems

  • Branding

 
My Articles
Onboarding: Success for New Teammates

I’m focusing this article on how we onboard our design team members. The underlying principles here can be used with any size org or type of department. Adjust any terminology to how it best fits your team.

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Product Design: Breaking Down Your Project Work

Isee it all the time and am guilty of it myself. A designer gets a new project to work on, the wheels start to spin, ideas start coming, and what we see in our heads isn’t sketches, flows, or component design, it’s a shiny, beautiful, well-designed product with happy users.

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Product Designers: Here’s How To Present Your Work

For all designers out there that are looking for their next challenge and are struggling with the presentation aspect of the interview, I have some pointers for you.

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Bringing Design Thinking Awareness To Your Company

When your in a fast-paced start-up or an environment where speed of deployment is its primary objective, it’s nearly impossible to avoid getting sucked into the “just do it” mode.

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Articles

Resources I Like